About Etherea
Etherea is a boutique luxury travel, events, and lifestyle company dedicated to creating thoughtfully curated experiences tailored to the individual. From once-in-a-lifetime journeys and meaningful celebrations to ongoing lifestyle support, every service is designed around the people at its heart.
I think many people grow up wondering how they can make a meaningful difference in the world. For me, that difference has always been about touching the lives of individual people. Etherea was born from my desire to create joy, warmth, connection, and lasting memories for others.
The Inspiration Behind Etherea
The luxury travel industry often speaks about personalization, but true personalization is surprisingly rare. Many experiences are a simple template on the most recent trend.
I created Etherea to bring the human touch back into luxury travel, events, and lifestyle assistance. No two people are the same, so no two experiences should ever feel identical.
Why Etherea is different
A Boutique Approach
Etherea is intentionally boutique.
I founded this brand with the intention to remain personal, hands-on, and deeply connected to the people I work with. Every client works directly with me in the first stages of their journey with Etherea. Every itinerary, event, and service beyond is personally curated by a tightly-knit team. As Etherea grows, maintaining this level of care, attentiveness, and personal touch will always remain my priority.
A Note From The Founder
Like many people, I spent years wondering how I could make a meaningful difference in the world.
As I gained more life experience, I realised meaningful impact doesn’t have to be on a large scale. It can exist in individual experiences, moments, and lives. That felt more achievable and more meaningful to me.
Throughout my studies and career, I worked across luxury hotels, theatre production, destination management companies, and startups. Each experience taught me something valuable, but one lesson stayed with me more than any other: the part I loved most across each field was never the logistics. It was the people.
While working in destination management, I realised that I was helping create extraordinary experiences without ever truly knowing the individuals they were for. I wanted to hear their stories, understand what mattered to them, and see the memories we had helped create through their eyes. I wanted to meet the people whose dreams I was building. That desire eventually became Etherea.
Today, Etherea is my attempt to help people shape some of life's most beautiful moments. Whether it is a once-in-a-lifetime journey, a meaningful celebration, or simply making everyday life a little easier, my goal remains the same: To create experiences that leave people with a smile on their face, warmth in their chest, and memories they will carry with them for years to come.
To thoughtfully curate the extraordinary.
I studied International Hospitality and Business Management at EHL Hospitality Business School, where I earned my Bachelor’s degree.
Throughout my career, I have worked across luxury hotels, startups, and destination management companies, where I gained experience designing highly personalized luxury experiences for international clientele.
Above all, the skill I value most, and the one I have consistently been praised for throughout my career, is my ability to connect with people.
A Few Things About Me
I'm a firm believer that some of life's best moments happen around a table, which is probably why I have a restaurant recommendation for almost every occasion and destination.
Having lived in Greece, Scotland, Switzerland, and France, travel has always felt less like an occasional escape and more like a way of life. I am endlessly curious about places, people, and the small details that make an experience memorable - including the animals I inevitably end up stopping to say hello to along the way (and briefly consider adopting).
When I travel, you'll usually find me in search of exceptional food, a beautiful view, and the kinds of thoughtful details that most people overlook but never forget.
I studied International Hospitality and Business Management at EHL Hospitality Business School, where I earned my Bachelor’s degree.
Throughout my career, I have worked across luxury hotels, startups, and destination management companies, where I gained experience designing highly personalized luxury experiences for international clientele.
Above all, the skill I value most, and the one I have consistently been praised for throughout my career, is my ability to connect with people.
What People Are Saying…